This is a crucial skill for route marketers seeking to connect with decision-makers.
Gatekeepers, often receptionists or assistants, are tasked with protecting the time and attention of their bosses. To successfully navigate this wall, marketers must use a combination of tact, strategy, and authenticity to establish trust and gain access to the right people.
One of the most effective ways to approach a gatekeeper is to treat them as an ally or partner, not an obstacle.
