It’s usually a challenge trying to navigate organizational hierarchies in Route Marketing:
Here are some strategies for Effective connections.
In the often complex web of business hierarchies, route marketers often find themselves faced with the challenge of reaching key decision-makers. While securing direct access to top-level executives may seem like the most desirable route, practical constraints often require connecting with people at lower levels of the ladder, such as department heads or gatekeepers. Yes, even the head of maintenance or a janitor. You may have to “work your way” up the ladder by interacting with a lot of connections. Successfully navigating these hierarchies requires a unique approach that combines strategic planning, multi-level relationship-building, and flexibility.
