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All the marketing talk is always about building relationships. Can you do it?

 Building a business relationship is a complex process that involves establishing, nurturing, and maintaining connections with businesspeople for mutual benefit. It goes beyond mere transactions and financial dealings; instead, it encompasses trust, communication, and a shared commitment to achieving common goals. Successful business relationships are built on a foundation of integrity, reliability, and understanding. And it’s not as easy as it sounds.  Here's an examination of what it means to build a business relationship and how to go about it.