I’m talking about coming across like every marketing before you, and every one that comes in after you were there!
The Challenge
You walk into Miller Insurance Agency, and the receptionist says, "Oh, are you another restoration company? We already have relationships with four others. "The market can be, and often is, saturated. Yes, your competitors got there first, and everyone seems to have established relationships already. “WHAT TO DO…”
The Me Too Trap
The biggest mistake in saturated markets is trying to compete on the same attributes everyone else is promoting. Speed, quality, customer service, 24/7 availability - these become meaningless when everyone claims the same things. Be different.
Here are some Differentiation Strategies That Actually Work
