Sometimes you can turn a “No” into a “Not Yet”
If you’re in route marketing, you’ve met the gatekeeper. You know the one — eyes narrowed, voice clipped, arms crossed in defiance of anything that even smells like a sales pitch. They’re the front desk sentinel, the scheduling czar, the one who “protects” the decision-maker like a Secret Service agent. And if you're doing your job right, you’ll meet them a lot.
It can be discouraging.
