We make judgement decisions very quickly.
In today's fast-paced world, individuals are constantly bombarded with information and exposed to a surplus of impressions. Whether it's meeting someone new or encountering a new service or idea, our initial impressions play a crucial role in shaping our attitudes and beliefs. This podcast looks at the concept that “it is inherently easier to form an impression than to change one.” Understanding this idea can have significant implications for personal interactions, especially marketing strategies, and general change ideas.
First impressions are powerful and enduring. Within milliseconds of meeting someone or encountering a new concept, our brains begin to form impressions based on limited information. These impressions serve as mental shortcuts or cognitive biases that influence our following thoughts and behaviors. So, let’s talk about why it is more challenging to change these initial impressions than it is to form them initially.