What Marketing Materials Actually Get Read
OK Let’s be honest: most marketing materials suffer the same fate as that stale donut someone left in the breakroom last Tuesday. They get ignored, pushed aside, or tossed in the trash faster than you can say “quarterly sales quota.”
But here’s the thing—when you’re out on your route, pounding pavement, shaking hands, and flashing that million-dollar smile, the stuff you leave behind is your silent salesperson. The problem is most of those silent salespeople have laryngitis. Nobody is reading your trifold brochure about “24/7 Service Excellence Since 2003.” Why you ask…? Because everyone else has the exact same trifold brochure, and the only thing that changes is the logo and maybe the font.
So how do you leave behind something that actually gets read instead of something that becomes a coaster for someone’s coffee mug? Let’s dig in.
Rule #1: Stop Thinking You’re a Catalog
