If you’re the Go-To Choice for Referrals and disaster leads from agents or plumbers, how do you keep them interested?
In our disaster restoration industry, earning the position of “go-to” referral source is both a privilege and a risk. On one hand, it shows that your route marketing has worked—referral partners like plumbers, insurance agents, and property managers trust you above competitors. On the other hand, familiarity can sometimes lead to complacency, both from the referrer and from your own team. You don’t want to get to a point where you are “taken for granted.” There must be an ongoing cultivation of that relationship. To prevent complacency and being taken for granted, marketers must approach each referral as if it were their first, while at the same time reinforcing their unique value.
You need to show Consistent Gratitude...
