Specifically -- Adapting to different business cultures is a challenge. It’s like trying to fit in at a party where you don’t know anybody.
You’ve got your quiet book club types in the corner, sipping tea and quoting Edgar Allen Poe, while in the other room the karaoke crowd is belting out “Don’t Stop Believin” by Journey. As a marketer… Your challenge? You’ve got to be able to hang with both groups without looking like you wandered in by mistake.
Now, imagine this party is the business world, and you’re a guest. Each business has its own quirks and traditions, even if they’re technically doing the same thing. Take plumbers, for instance. One company might treat its operations like a military drill, barking orders and expecting you to show up with blueprints and precision timing. Another plumber? They might be running things like a family barbecue—shoes optional, laughter mandatory, and business talk happening somewhere between bites of ribs.
So, how do you navigate this maze of personalities?
