Many of them have 100 examples of why the prospect isn’t interested.
In our route marketing world, the challenge of demonstrating value versus competing solely on price is paramount. Route marketers often cry or gripe about the lack of referrals or disaster job opportunities as indicators of uncompetitive pricing, but this viewpoint often misses a crucial point: successful marketing is more about proving value than simply undercutting competitors. To shift focus from pricing battles to showcasing genuine value, marketers need to adopt strategies that emphasize the benefits and quality of their services.
Here are 5 key points in this podcast for you to consider!
