A strategic approach is usually required to minimize the wasted time and effort.
Good communication is often the key to successful relationships, particularly in route marketing. One major challenge that has become common is the increasing prevalence of “ghosting,” where prospects, clients, or colleagues fail to respond to emails, calls, or scheduled appointments without explanation. Ghosting has infiltrated not only personal relationships but also professional environments, particularly in sales and marketing, where follow-up is crucial for success.
