Before visiting them, it’s crucial for a route marketer to tailor their approach and make the most out of their interactions. One of the ways you customize your approach is by doing research. You can call it intel, homework, or stalking, but you need to know about them before you visit them.
Start by exploring the prospect's official website to understand their products, services, and overall business model. Look for recent news, blog posts, or press releases that may provide insights into their current activities and priorities. Even look at a couple of their blog posts.
Check the company's social media profiles (LinkedIn, Twitter, Facebook) for updates, announcements, and engagement with their audience. Investigate the profiles of key decision-makers or influencers within the company for personal and professional insights. Most businesses that you would want to target are going to have a presence on several SM platforms. LinkedIn is especially great for understanding their business world and business life.
