Running errands and doing non-marketing work will hurt the business and the marketer. You can’t be a go-fer with your company.
A common pitfall arises when owners and managers divert marketers from their primary responsibilities with non-marketing tasks, including project management duties. This podcast is about the critical importance of maintaining marketer focus on core marketing functions, highlighting the detrimental effects of such distractions and advocating for a paradigm shift among owners and managers.
The Pitfall of Distracted Marketers: