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 Everyone knows that we have a rapidly evolving landscape. When it comes to marketing in the 2020 decade, understanding and monitoring competition has become crucial for businesses striving for success. The old adage of "keep your head down and don't be concerned about the competition" might have had its merits in a less connected and slower-paced world  In today's dynamic environment, it is no longer a viable strategy. Instead, actively engaging in competitive analysis is essential to staying relevant and innovative. 

By engaging in a SWOT analysis – (SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threat)