As a route marketer, it’s crucial to be aware of what’s happening in your marketplace.
One of the primary challenges is keeping up with competitors’ pricing, their offers, and even their strategies. Ignoring these dynamics can lead to missed opportunities or, worse, being left behind by more agile competitors. This podcast explores how route marketers (and their managers and owners) can stay aware of their competition, monitor competitor strategies, and effectively deal with these challenges.
You certainly have to understand the Competitive Landscape.
