Reading the Room: Adjusting to Insurance Agents’ Changing Tempos
Insurance agents are often key referral partners for restoration route marketers. When business is slow, many agents are relaxed, open to conversation, and genuinely appreciative of a friendly face stopping by. In those times, relationship-building can feel effortlessly, you’re swapping stories and enjoying an easy rhythm of trust.
But restoration marketers make a costly mistake when they assume that same style works year-round. During peak claim periods—storm seasons, catastrophic events, or waves of sudden losses—agents’ offices shift into crisis mode. Phones ring off the hook. Paperwork piles up. Every minute is scrutinized. In these high-pressure times, the agent who was once chatty and casual may suddenly seem short, stressed, or even dismissive.
The lesson is simple but crucial: you must read the room and adjust your interaction style to match their reality.
