Using the right approach, you can strike the right balance.
In the very challenging world of route marketing, the approach a marketer takes will often determine the outcome of their interactions with potential clients. Traditional teachings of respect and politeness are undoubtedly valuable virtues, yet in today's competitive market, they won’t cut it. The delicate balance between assertiveness and respectfulness is crucial for marketing success. This podcast explores the nuances of this balance and hopefully offers insights into the best approach for route marketers to achieve ideal results.
