Is it time to replace your marketer with someone that can produce? These excuses are usually the barriers to success.
Route marketers, those hopefully bold people tasked with calling on prospects and clients, are on the frontline of business development. Their role is crucial, since they bridge the gap between a company's offerings and its potential customers. However, it is not uncommon for these marketers, especially the less skilled or motivated, to fall short of their targets. When faced with underperformance, many resort to a variety of excuses to explain their lack of referrals or work. Understanding these excuses is vital for addressing and overcoming the underlying issues that hinder success in sales and marketing.
One of the most prevalent excuses is "The market is too saturated."
