It can be a comedy of Errors if you’re not paying attention.
By now you know that we are in the greatest sales and marketing performance on Earth! In one corner, we have the Baby Boomers—nostalgia-fueled warriors of the past. In another, the Gen Xers—slackers turned savvy, armed with sarcasm and a healthy dose of skepticism. Next up, the Millennials—digital nomads who crave experiences over stuff. And finally, the Gen Zers—TikTok addicts with the attention span of a goldfish. Marketing to these diverse groups is like herding cats while blindfolded. In this podcast, I’ll explore this humorous challenge!
Before I upset you for stereotyping … don’t be offended. This is simply a parody and not intended to disparage any generational group.
