I’m talking about Motivating clients to refer you as a route marketer.
In the world of route marketing, (sometimes called field marketing) the role of a route marketer goes far beyond simply influencing and persuading potential clients. While persuasion is a crucial aspect of any marketing strategy, a route marketer's job transcends that.
It's about tapping into the core of human psychology, understanding emotions, and using them as a powerful tool to motivate clients to act.
Especially because every other marketer with the competitors is probably doing it wrong! In this article, I want to explore why a route marketer's job is not just to
influence and persuade but to motivate clients to proceed and actually refer you, by you using emotion.