This is a simple guide for owners when they get excuses.
Our marketing and sales world is fast-paced, ever-evolving, and competition is constant. Salespeople and route marketers often exclamation that there are too many competitors in the market, using this as a justification for lackluster performance or dwindling interest from potential clients. While it's true that competition can be fierce, viewing it as an insurmountable barrier is a defeatist attitude that will stifle growth and innovation.
As business owners, it is crucial to address this mindset and equip your team with strategies to thrive in competitive environments. Here’s how you can combat the "too many competitors" excuse and turn it into an opportunity for success.
