It’s not always the owner. It’s not always the manager!
You hear a lot about “getting to the decisionmaker, and the idea is very accurate. The real issue is when the route marketer doesn’t know exactly what of who the decisionmaker really is! In the world of disaster restoration route marketing, the term "decisionmaker" holds significant weight. This person plays a critical role in steering the referrals and ultimate success for your disaster restoration marketing efforts. Understanding the nature of the decisionmaker is necessary for professionals in our disaster restoration field since it really shapes the dynamics of your success.
