Yes, this is a somewhat self-serving podcast, and I want you to hear it with an open mind. Aside from the fact that I’m a coach and trusted advisor with the CREST Network, and we have numerous clients we work with every week. The RIGHT training is critical to your marketers, and it’s critical to your business(in you are the owner) listening to this CRESTcast.
Many of our clients start out thinking they need to send their technicians to an IICRC water or Fire class, because they know these skills are needed. Yet so many owners and key managers don’t consider that training (proper training) for their marketers is needed.
