On this week's #MediaSnack we continue our countdown to the one year anniversary of the ANA's Media Transparency Report by looking at another area of significant change, this week we are looking at Media Talent. We consider whether brands have heeded the ANA's recommendations and installed senior media leadership (such as the Chief Media Officer, per Bill Duggan's article in AdAge). How have agency structures and hires changed in the last 12 months? We also report on the launch of a new LinkedIn Group called The Chief Media Officers (get in contact for an invitation to the group, meet your peers and join the discussion). The Group is dedicated to advance the definition and profile of media leadership. David reports on what he's seeing in major media agency pitches and if agency talent is shining through or being lost somewhere. Finally, Tom and David consider what kind of agency talent the big consulting firms might be eyeing up as they move more into the media buying space.
