This is a GrowthReady Replay, rewinding back to Fall 2020, when Steve Mellor sat down with Jesse Cole, founder of Fans First Entertainment and the owner of the Banana Ball Championship League, including the world-famous Savannah Bananas.
It’s a conversation about what real competitors do when the world gets smaller: they don’t complain about limitations… they lean into them.
Jesse shares the story behind building a baseball brand that sells out games, creates lifelong memories for fans, and turns entertainment into a serious competitive advantage, especially when pressure hits.
After a career-ending shoulder injury ended his playing dreams, Jesse pivoted into leadership and entrepreneurship, eventually helping build a fans first organization known for bold experimentation, unforgettable in-stadium moments, and a relentless commitment to creating joy.
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