Description

Have you ever thought how being playful and experimenting can help generate new sales leads?

This week’s guest is Nikki Rausch, CEO of Sales Maven, and a sales coach certified in neurolinguistic programming. Nikki teaches real, effective sales strategies and shares her tips for better book marketing.

From creating conversations to building strong relationships, Nikki offers practical ways to boost your book sales and manage sales anxiety. She explains how to spark curiosity, use neurolinguistic programming, and turn rejections into future opportunities.

Key Takeaways:

• Stay Flexible: Talk naturally, not from a script, to build better relationships in sales conversations,
• Create Curiosity: Spark curiosity to easily engage in clients' conversations.
• Handle Rejection: Don't take rejection personally. Stay open to future opportunities.
• Use Convincer Strategies: Repeated positive interactions build trust and can lead to sales.
• Build Real Relationships: Focus on helping and understanding client needs, instead of pushing for a sale.

Tune in to change how you think about sales and grow your book’s success through real and engaging conversations.

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Want to get smart about book awards?
Most authors skip them. Big mistake!

My colleague Carol Abrahamson has cracked the book-award code, and her masterclass replay is packed with the insider info you never hear in publishing.

You’ll learn:
• Why awards boost credibility more than bestseller badges
• How older books can still win
• What judges actually look for
• Why awards are easier (and cheaper) to apply for than you think
• How to find the right awards for your book

If you want your book to open doors, spark opportunities and elevate your authority, you need this replay.

🎥 Watch the replay
🚀 Ready to go further? Check out her Book Award Mastery service

Don’t let your book stay invisible. Awards change the game.