Award-winning creativity takes courage, trust, and deep insight. In this episode of The Lead Creative with Bizcommunity, Steph van Niekerk (ECD, TBWA\Hunt Lascaris) and Carl Willoughby (CCO, TBWA\Hunt Lascaris and Chair of Creative Circle SA) unpack what makes campaigns like City Lodge’s Save Our Stay (SOS) and Savanna #TryJanuary stand out.
They discuss why brave client partnerships matter, how humour and humanity connect with audiences, and why boring work is the most expensive kind.
What you’ll learn:
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This episode was edited by Maishe Mo Afrika
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