Description

Pricing isn’t just about numbers — it’s about agility, storytelling, and survival in an AI-driven world.

In this episode of The Lift by Nue, host Mark Evans sits down with Dan Balcauski, founder of Product Tranquility and one of SaaS’s top pricing experts. Together, they unpack how AI, hybrid go-to-market motions, and volatile costs are transforming how software companies price, package, and scale.

From the death of static seat-based pricing to the rise of hybrid and API-driven models, this episode explores:

Why AI is rewriting the economics of SaaS

• How pricing agility becomes the new growth engine
• What smart companies are doing to align value, cost, and customer perception
• Why communication and transparency matter more than ever

If you’re rethinking your pricing model or wondering how to monetize AI-era products responsibly — this one’s for you.