9 Pieces of Content Advice I Stopped Giving
There are nine pieces of content advice I used to give every client, and I've stopped giving all of them. Not because they were wrong, but because everything underneath changed.
In this episode I walk through all nine, from buying pro gear to obsessing over consistency, and what I tell coaches to do instead now. Every shift falls under one of three headings: speed, scale, or engagement.
If your content feels slow and it's just not landing the way it used to, there's a good chance you're still running two or three of these old plays.
Here's what I get into:
I'm not telling you the old advice was bad. It was right for its time. This is about what actually works now that phones shoot 4K and AI can flood every feed with a thousand versions of the same video.
So here's the takeaway. Get fast instead of fancy, get remembered instead of viewed, and stay active instead of automated. If you want the full walkthrough of how it all fits together, that training is here: https://youtu.be/F3cHaH_H2w4
If you want to see the video for this episode, watch here:https://youtu.be/lvPjhV9AN9c
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Timestamps:
00:00 9 Pieces of Advice I Stopped Giving
00:54 Speed: Gear, Batching, Editing
04:13 Engagement: Outliers, Views, Contrarian
09:58 Scale: Repurposing, Teams, Consistency
14:07 The Three Shifts That Fix It