A brand "refresh" involves significantly more than just tossing a new logo on the website. As Recover continues to roll out updates to our brand (including an updated logo, tagline, visuals, voice, tone, brand positioning, etc), we sit down with Ashley Graj, principal at Graj + Gustavsen, to talk through the process and inspiration behind the brand refresh and what it means to truly be the "RESPONSIBLE COMPANY FOR EVERYONE".
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