Sarah Levinger consults with ecommerce brands on marketing psychology. She says shoppers' emotions drive ad performance, and success comes from aligning messaging with those feelings.
She did that with a D2C maker of hop-flavored teas, lowering acquisition cost by 30%. She shares that example and other ad tactics in this episode.
For an edited and condensed transcript with embedded audio, see:
https://www.practicalecommerce.com/emotion-led-ads-cut-costs-30
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
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Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com
