Description

Knowing your customers’ age, location or occupation can tell you who they are, but it doesn’t necessarily tell you why they buy.

In this episode of the Little Marketing podcast, Freya explores the difference between knowing your target audience and actually understanding how your customers think, what they care about and what influences their buying decisions.

What you’ll learn:

• Why customer demographics only tell part of the story
• The questions that can help you understand customers more deeply
• Why understanding hesitation can be as important as understanding what customers want
• How real customer language can make marketing more relevant
• A practical way to learn more from your existing customers

Little Marketing supports Australian small businesses with practical, strategic marketing advice. Led by Michael Kava, the team takes a consultative approach to understanding customers and using those insights to shape clearer positioning, messaging and marketing.

Read the related article: https://littlemarketing.com.au/the_little_marketing_small_business_podcast/knowing-your-customer-isnt-the-same-as-understanding-them
Visit Little Marketing: https://littlemarketing.com.au/
Talk to the team: https://littlemarketing.com.au/contact

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Send an email: ask@littlemarketing.com.au

Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.