Description

The Adobe Experience Platform has the firepower for the most advanced marketing functions the field has ever known. So how do you unlock the power of that platform — and ultimately, derive the greatest value possible? Mike Colombo partners with some of the world’s biggest brands to accomplish exactly that. As Partner and Managing Director of our Adobe Practice at MAARK, a WillowTree Company, he’s an expert in orchestrating brands’ digital infrastructure to amplify customer experiences through the Adobe tech stack. 

Mike and Billy explore the three unique pillars underpinning WillowTree and MAARK’s approach to scaling the Adobe platform across enterprises in order to drive high-velocity ROI. And, spoiler alert: the Adobe Experience Platform offers the most comprehensive capabilities set to accomplish exactly that. 

Hot topics discussed:

• What we’re looking forward to at the 2023 Adobe Summit (hint: it’s much more than an appearance from Shaq)
• How to build microservices, API-first, cloud-native, headless (MACH) architectures for the future using Adobe’s commerce, content, and assets offerings
• Why mapping your infrastructure to a clear customer journey — and moving that infrastructure quickly to market — requires more customization than an out-of-the-box enterprise software solution

Keep the growth going:

• Connect with Mike, WillowTree and MAARK at our Adobe Summit session, “How Manulife Drives AUM Through Digital Channels”
• Learn more about the Adobe Experience Cloud in our eBook
• Follow Mike Colombo, Partner and Managing Director at MAARK on LinkedIn
• Follow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedIn
• Follow WillowTree on LinkedIn