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Description

Join Eva Bachulova, Danfoss’s Global Employer Branding Lead, as she shares proven tactics for addressing negative employee reviews and social media comments. In this episode, learn how to respond with transparency, stay solution-focused, and avoid defensive traps. 

Eva reveals how AI tools, like ChatGPT, help craft professional responses and how feedback can drive internal improvements. She also discusses using AI-powered analytics to track brand perception and refine employer branding strategies. 

Perfect for HR professionals and employer branding specialists, this episode provides actionable insights to turn criticism into opportunities for authenticity and growth. Tune in to discover how Danfoss maintains a strong employer brand in the face of challenges.

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