We sit down with Mike Trott and Harold Underdown from Four Branches Bourbon to unpack how a loss in the field turned into a whiskey built for remembrance and real connection. We also get candid about quality, pricing, veteran mental health, and why their motto “sip to remember” is a line in the sand.
• the origin story behind Four Branches and the friends they honour
• why bourbon is a reflective spirit that triggers memory through the senses
• partnering with Bardstown Bourbon Company while staying hands-on in blending
• the four grain mash bill choice and how wheat changes softness and complexity
• the chem room story with Steve Nally and the sample that disappeared
• why 96 proof matters and the quiet symbolism baked into the bottle
• building a brand in a crowded whiskey market without cutting corners
• limited time offerings like Black Ops and plans for future releases
• giving back through multiple veteran nonprofits and a 4% revenue commitment
• “sip to remember” as a response to drinking to forget and veteran suicide
• Tame The Kraken and the “never quit” message for mental health resilience
take a minute to watch the film. It’s called Tame the Kraken. If you go to fourbranches.com on our site you can navigate and find it
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