Every December, the same question comes up: Should I sell now—or just wait until January?
In this episode of the DCS Podcast, we break down how to make intentional, grounded decisions about selling in December—without pressure, fear, or hustle. You’ll learn how to discern whether your desire to sell (or pause) is coming from scarcity or service, and why December can actually be one of the most powerful months to sell—when done with integrity.
This episode isn’t about convincing you to push or pause. It’s about helping you tell the truth to yourself and lead your business from alignment, not fear.
What You’ll Learn in This Episode
- Why the “people don’t buy in December” belief is a myth
- The difference between selling from scarcity vs. selling from service
- How your belief flow (thoughts → feelings → actions) impacts your sales results
- What selling from scarcity looks like in your body, mindset, and messaging
- What changes when you sell from love, service, and grounded leadership
- Why congruence is the currency of coaching
- How to evaluate a December launch that didn’t go as planned—without creating sales trauma
- Why the week between Christmas and New Year can be surprisingly powerful for sales
- How to decide whether selling or resting is the most aligned choice for you
Key Takeaways
- Selling in December is not inherently good or bad—it’s about why you’re doing it
- Not selling can be wisdom… or fear
- Selling can be service… or scarcity
- Your body will tell you the truth before your brain does
- When you center your people’s belief flow (not your urgency), conversions follow
- December is not about pushing or pausing—it’s about radical honesty
Reflection Questions
If you’re deciding whether to sell (or continue selling) in December, ask yourself:
- Am I selling from service or from scarcity?
- Am I thinking more about my people—or my fear?
- Does this feel grounded and generous, or tight and frantic?
- Have I clearly built a bridge between where my people are and where they want to be?
December doesn’t require hustle—and it doesn’t require hiding.
It requires honesty.
If selling feels aligned and truly serves your people, do it with integrity and clarity.
If resting feels aligned, rest fully—without guilt or “shoulds.”
Lead from truth, not fear.
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