On this episode of “SoundVision Tech Talks,” Mark and Andrew sit down with Sydney Stricklin, SoundVision's new Lighting Design Assistant.
Not long ago, Sydney had no idea what AV integration was. Now, she’s diving headfirst into the world of lighting design, drawn in by the details that often go unnoticed, like how a keypad is labeled or how a lighting scene actually fits into everyday life. Coming from Partner Technology in Athens, GA, Sydney first connected with the SoundVision team at Lightapalooza last year. After staying in touch and relocating to the Charlotte area, the opportunity to join the team felt like the perfect fit.
With a background in advertising and fashion merchandising, Sydney brings a design-first mindset to everything she touches. Since joining the team, she’s already refining how we present lighting and automation to clients: introducing a more polished, visual approach using Canva, helping clients better visualize the experience without getting lost in the technical details.
We also explore one of the more unique project trends we’re seeing: barndominiums. From functional shop lighting to accent lighting designed to highlight cars or personal collections, Sydney brings fresh ideas to these evolving spaces. Plus, we touch on keypad design in traditional homes and why offering curated, vetted options can make all the difference when working alongside architects and interior designers.
Sydney’s fresh perspective and creative eye are already elevating how we approach lighting design. This episode is about more than just a new role, it’s about what happens when a fresh set of eyes meets an industry built on experience, and how that combination continues to push our design process forward.
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