The Best Organic Leads Are NOT Done For You

Description

Have you ever seen an ad that promises to drum up organic leads for your business? I call that false advertising. Because while a done-for-you approach may get you a quick infusion of leads, they definitely won’t be organic!

There are two types of leads in the world: paid and organic. The former relies on paid ad campaigns. The latter are based on real connections intentionally created between you and your audience, through your podcast, newsletter, blog, or other channels. These connections require both time and effort - but unlike a round of paid ads, this investment can benefit you throughout the lifetime of your business.

If you want to spend more time serving your dream clients and less time sifting through those who aren’t a good fit, then organic leads are your path to success!

In this episode of Soul Guide Radio, I share how to create a soul-aligned strategy for attracting and nurturing organic leads, including how to make a memorable first impression, how to authentically infuse templates with your own energy, and how to build a foolproof system for nurturing connections!

Listen now to discover:

Why you never want your organic leads to be ‘done for you’
The right way to approach organic leads - and how to use true connections to turn your audience into loyal soul clients
An invitation that will enable you to craft the best strategy for your business to attract the perfect organic leads in a soul-guided way

Timestamps:

00:01 Intro

03:42 Paid v. organic leads

04:56 Using templates

07:57 Right way to approach organic leads

10:24 CRM systems

11:43 Email shift & getting permission

14:06 Make time for organic connection

15:49 Podcast guest example

18:15 Guest gig opportunities

20:00 Attracting soul clients

25:22 Setting intention