Regenerative Business with Jo Barnard (Morrama)
What does regenerative business really mean and why is sustainability no longer enough?
In this episode of Conversations with Roberto, Roberto Inderbitzin sits down with Jo Barnard, Founder and Creative Director of Morrama, to explore how responsible design, leadership, and regenerative thinking can shape better products and better businesses.
Jo shares why designers must think beyond objects, how product lifespan affects culture and resources, and why businesses should aim to give more than they take.
This conversation is for founders, designers, and leaders who care about impact, longevity, and meaningful innovation.
In this episode:
- Regenerative vs sustainable business
- Designing for an appropriate lifespan
- Responsibility in leadership and design
- B Corp, ethics, and culture
- The future of business and humanity
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