Description

Company: MDRG
Owners: Sondra Brown
Year Started: 1994
Employees: 11-25 (Intermediate)

Sondra Brown built a successful market research consultancy serving clients like Microsoft and Smoothie King but her biggest leadership breakthrough came from a simple cultural misstep. In this episode, she shares how behavioral economics, scaling a team, and a six-figure leap of faith shaped the MDRG journey.

Inside this episode:

• The small mistake that completely changed her leadership style
• Why insights matter more than data (and how her team delivers them)
• The emotional weight of hiring your first team member
• How the right strategic program helped her stop “winging it” and start scaling
• Why most entrepreneurs wait too long to build culture intentionally

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