Description

Company:Coconspirator
Owner: Shane Needham
Year Started: 2018
Employees: 1-10

Most agencies focus on execution but what if strategy is your entire business? In this episode, Shane Needham, founder of Coconspirator, shares how he built a brand and strategy consultancy that operates behind the scenes for major agencies and enterprise clients. You’ll hear why he embraced the agency label after resisting it, and how thoughtful partnerships shaped his journey.

Inside this episode:

• Why chasing everything early on is sometimes the right move
• The biggest misconception about white-label strategy work
• A surprising reason agencies fail at sustainable growth
• How Shane accidentally landed on the perfect agency name (over drinks)
• The key question to ask before entering any business partnership

Want a more clarity and control for your agency in 2026? An Agency Story has three coaching spots available for 2026. Let’s see if one of those spots is right for you. Visit AnAgencyStory.com and click “Let’s Talk.”