Description

Company: Diaz & Cooper
Owners: Omi Diaz-Cooper
Year Started: 2001
Employees: 11-25 (Intermediate)

What happens when you quit your job, launch an agency, and welcome your first child, all at once? In this episode, Omi Diaz-Cooper shares how she built her agency by blending bold life choices with the unique perspective of an anthropology-trained marketer. You'll learn how understanding human behavior became her agency’s secret weapon.

Inside this episode:

• How losing 65% of clients during COVID led to smarter business pivots
• The contingency planning method every agency owner should use
• Why "drinking your own Kool-Aid" is the best sales strategy
• How anthropology gives marketers a competitive advantage
• The surprising overlap between parenting and running an agency

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