Description

Company: Insite
Owners: Nicki Purcell
Year Started: 1998
Employees: 26-50

From the Newsroom to the C-Suite: Nicki Purcell’s Agency Journey

What happens when a corporate exec takes the reins of a 25-year-old agency she didn’t found? In this episode, Nicki Purcell, President and co-owner of Insite, shares her unconventional path to agency leadership—filled with twists, lessons, and bold decisions. From turning down her “dream job” to embracing ownership during a pandemic, Nicki’s story is a blueprint for leading with intention and evolving without losing what makes your agency special.

Inside this episode:

• Why writing down your fears can guide smarter business decisions
• The leadership challenge of inheriting (vs. building) agency culture
• How Nicki navigated from corporate officer to co-owner during COVID
• What founders often miss in planning their own succession
• A 90-day framework to lead change without disrupting team momentum

Want a more clarity and control for your agency in 2026? An Agency Story has three coaching spots available for 2026. Let’s see if one of those spots is right for you. Visit AnAgencyStory.com and click “Let’s Talk.”