Description

Building a better agency is about creating better outcomes for your clients. In this episode, Tom Foster, Founder of Foster Consulting, shares lessons from more than 30 years in the marketing industry, including why founder involvement still matters, the need for clear outcomes, and ideas for becoming a better strategic partner.

Inside this episode:

• Why outcome-based conversations are replacing service-based selling.
• The role a founder's experience and perspective plays in winning clients.
• Why your clients' success is the best measure of your own.

Learn about an opportunity to build resiliency and success for your business in 2027.