Every business starts with an idea. But it is just an idea. Unless you get the right team, the right action around it, and the right story for your brand – nothing will happen.
In this episode, you will find a story of a truly purpose-driven brand from the Middle East – SPROUT. Is it hard for a startup to attract investors? What kind of people to take on the team? What mindset does the entrepreneur need for success? SPROUT Co-Founder & CMO Katerina Papatryfon will share her entrepreneurial experience with its challenges, achievements, and prospects.
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