In this episode of Lifestyle Tradie, Andy and Ange dive into the world of cost-effective marketing strategies that can help expand your trade business without draining your wallet. Learn how to maximise impact with minimal investment and discover practical methods to attract and retain customers.
Key Strategies and Insights:
- Start with Your Network: Utilise your existing contacts—friends, family, and previous clients—to spread the word about your business.
- Leverage Recommendations: Encourage satisfied customers to recommend your services to their network. Personal endorsements build trust and credibility.
- Stand Out Locally: Simple, creative methods like putting up a banner at a strategic location can draw attention. Just ensure you comply with local regulations!
- Engage with Online Communities: Participate actively in local Facebook groups and community forums. Video comments and posts can make you stand out even more.
- Optimise Your Google My Business: Regularly update your page and post images to boost your visibility and attract local customers.
- Utilise Simple Branding: Place stickers with your contact details on completed jobs, like hot water tanks or electrical switchboards, to encourage repeat business.
- Network Effectively: Join local business networking groups to build relationships and refer work within the community.
- Harness Social Media: Use free social media platforms to post engaging content that attracts your target customers.
RESOURCES mentioned in this episode:
- Lifestyle Tradie Marketing Snapshot
- Podcast episode: Goldmine Marketing Strategy You’re Sitting On
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