In this episode of "YouShouldTalkTo," host Daniel Weiner chats with Nicolle DuBose, CMO of Playa Bowls. Nicolle has an incredible wealth of industry knowledge and joined us this week to shed light on the importance of staying connected with customers and adapting to the ever-changing landscape of technology. And we’re not just talking about AI! Automations are becoming a bit too distracting. It’s time to prioritize our team over all these new technologies.
Nicolle emphasizes the value of returning to simple, feel-good marketing tactics that truly resonate with customers. She believes that, despite the rapid advancements in technology, the basics of marketing still hold immense value. Daniel shared that the best marketing leaders he’d worked with excel by making sure that their marketing strategies are always customer-focused. Together, Nicolle and Daniel explore how listening to customers can lead to some of the most effective and authentic marketing practices.
When asked about her worst agency experience, she opens up about a challenging experience with an agency that initially seemed promising but quickly ran into undeniable communication issues. She emphasizes that open and honest discussions about project scopes are essential to a successful relationship.
They also talk about the ever evolving role of technology and automation programs in marketing. Nicolle talks about her experience with the benefits and potential drawbacks of these tools. While they can enhance efficiency, she worries about losing the personal touch that makes effective marketing so impactful. She found that her best practices always came from leaning on her very capable team. Nicolle shares how much she has learned from her young team and how their fresh and innovative approaches teach her how to see things from new perspectives.
Check out this week’s episode to hear more about Nicolle DuBose’s dos and don’ts for maintaining amazing relationships with agencies and how to prioritize your amazing team over the shiny new industry toy.
Guest-at-a-Glance
💡 Name: Nicolle DuBose, Chief Marketing Officer at Playa Bowls
💡Noteworthy: When in doubt, listen to your customer.
💡 Where to find Nicolle: LinkedIn
Key Insights
Evolving Scope of Work
On this week’s episode, Nicolle shares a positive experience she’s had with an agency. She emphasizes that the best part about working with this agency was their fluid and realistic scope discussions. She advocates for a rational and flexible approach to evolving project scopes, which would also ensure that agencies are fairly compensated for their time and intellectual property.
Human Connection
When asked for her best piece of marketing advice, Nicolle encouraged marketers to stay true to themselves and not get distracted by every new industry trend. Automations and AI should not be your priority. Look to your team for that undeniable passion for the job and mastery for the fundamentals. She believes that leaning on her team and learning from the industry without losing the human touch are the keys to success.
Thoughts on Consumer Behavior
Nicolle’s favorite college class on consumer behavior and she still finds ways to use what she’s learned in her work to this day. She stresses that understanding consumer behavior is critical.
