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This week on Freelancer Training, I had the pleasure of speaking with Susanna Reay, author, speaker, and online business strategist about the non-negotiable importance of online visibility for service-based entrepreneurs.
Whether you're building a personal brand or scaling a service-based business, this episode is packed with actionable insights to help you stand out and attract the right clients—without burning out or blending in.
💡 Key Takeaways from Our Conversation:
✅ First impressions are online – A quick search is where most potential clients start. Is your presence findable and credible?
✅ Stop keyword stuffing – Visibility today is about connection and authenticity, not outdated SEO tricks.
✅ Personal stories stick – Sharing your journey builds trust and relatability.
✅ Use tools that qualify leads – Susanna recommends the SCORE App to attract and filter better-fit prospects.
✅ Build your EEAT – That’s Experience, Expertise, Authoritativeness, and Trustworthiness—core to how clients (and Google) assess your brand.
📚 Book recommendation:
Playing Big by Tara Mohr
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