Why do so many creative, ambitious people struggle to finish what they start? Discovering the answer might transform your approach to every project you undertake.
This episode dives deep into the psychology behind our tendency to abandon projects before completion. We explore how starting something new often feels exciting and full of possibility, while the vulnerability of finishing exposes us to potential criticism and rejection. That pattern of constant pivoting to new ideas—which seems like creativity or adaptability—might actually be a sophisticated form of self-protection.
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