In more than three decades covering technology, John Swartz has met a lot of people: engineers, journalists, CEOs, and he's got a story for all of them. As a student at San Jose State, he was part of a newspaper staff that was led by AP's Mike Lidke and included at least a half dozen other pioneers in tech journalism. As a reporter for 17 years at USA Today, he witnessed online advertising's slow but inevitable impact on a once major newspaper. And as a reporter today at TechStrong Group, he's covering AI from a skeptical but hopeful perspective.
John joined us to tell us about his engineer father's influence on his career, the good old days of tech trades, and just a few of the stories he has about all those people he's met over the years for this episode of Pressing Matters from Big Valley Marketing, the podcast that brings you conversations with the top media and influencers in B2B Tech. I'm Dave Reddy, head of Big Valley Marketing's Media and Influencers practice, and I'm your host. Through research and good old-fashioned relationship building, we've identified B2B Tech's top 200 media and influencers, including John. Here's our chat with John. Enjoy.
